Rural pilot 5: Mallusjoki (Finland)
Rural district description
According to tradition, Mallusjoki is the oldest village in Orimattila. First written mention of the village is from 1459. Mallusjoki is a representative and typical village in Finland. Anything that is to be carried out in Mallusjoki can be replicated in most of the Finnish rural villages. The typical common features at rural municipalities and villages are agriculture landscape and traditional and cultural events that reflect community sense and inhabitants' intellectual landscape.
Challenge description
Building the Rural Event Industry Ecosystem supporting the meaningful mission of the community and a possibility to impact the future of the village. Aiming to better self-esteem via events that are noted in Southern Finland, along with new opportunities for employment and career. Creative sector artists will come to create content for the Rural Events attracting urban visitors who look for unique special places. This is tourism from Cities to Rural.
Anticipated result
The Rural Event Industry Ecosystem concept.
The Rural Event Industry strategy 2040 for Mallusjoki Youth Association. The strategy comprises state-of-art, vision, roadmap and action plan.
Related news
Habitability in the Mallusjoki region
The Mallusjoki Youth Association is establishing cooperation with the Päijänne-LEADER project, to explore the habitability of the rural areas in Päijät-Häme in Finland, specifically in Mallusjoki reg
Read morePoliRuralPlus & the future of European Agriculture
The European Commission’s latest Strategic Dialogue Report 2024 highlights crucial challenges and recommendations for the future of agriculture, rural areas, and the broader food system in Europe. As
Read moreThe Young LEADER Forum field trip to Mallusjoki Youth Association
EU CAP Network brought together 200 motivated young people from rural areas and people from 32 countries. The young people aged 18-30 are working with LEADER at regional, national and EU level.The Yo
Read moreRelated blogs
Innovation platform - Mallusjoki Summer Festival
This year, the Mallusjoki Summer Festival - Takinkääntöviikko - is being used as an innovation platform for the Rural Event Industry.The platform provides a test-bed for real-life experiments and a r
Read moreGreetings from Finland!
Here at Mallusjoki, we have started a project by studying where in Finland people come from to our events. And because simplicity is beautiful, we have also started the study with a simple methodolog
Read moreBridging PoliRural and PoliRuralPlus
PoliRural - The importance of stakeholder group work in rural development workIn the PoliRural project, stakeholder participation was an important part of the activities to innovate new tools for rur
Read more