A rural event industry phenomena - The Mallusjoki Takkari Club

Takkari Club is located in the idyllic Mallusjoki Community House, where you can experience the unique atmosphere in the company of well-known Finnish artists all year round.

Takkari Club events are structured so that the main performer of the evening is nationally renowned. In addition, there is always something local. Either in the form of a performer, food or drink. Local products can be food from local producers, local breweries, bands from the village, etc.

Takkari Club events are organised by the Mallusjoki Youth Association on a voluntary basis with the strong support of the local community.

Mallusjoki pilot team explores rural-urban interaction

The PoliRuralPlus project promotes interaction between rural and urban areas. One form of interaction is the flow of people between rural and urban areas.

The researchers' hypothesis is that the Mallusjoki Youth Association's Takkari Club attracts a remarkably large urban audience.

To test the hypothesis, the Mallusjoki pilot team conducted two separate surveys of Takkari Club customers to find out where the club's customers live. The first survey was conducted in March 2024 and the second in June 2024.

Urban_Rural_Tourism

Result of the analysis of the survey responses:

  • 29% - 38% of Takkari Club customers come from the municipality of Orimattila, which includes the Mallusjoki region. The municipality of Orimattila includes both urban and rural areas.
  • 39% - 52% of Takkari Club customers come from other urban municipalities. Most customers come from Southern Finland, but there are also customers from other parts of Finland.
  • 19% - 22% of Takkari Club customers come from rural municipalities. Rural customers come mainly from the surrounding area, but also from further afield.
  • Takkari Club customers are spread throughout Southern Finland, well located along the Lahti-Helsinki motorway.
  • The distance from their homes to Mallusjoki varies from a few kilometres to about 80 kilometres.
  • The activities of the Mallusjoki Youth Association as an event organiser bring customers from the city to the countryside. The rural event industry has a positive effect on the flow of tourism between urban and rural areas.

Takeaways

Yes, Mallusjoki pilot team's hypothesis is true.

  • At least 50% of event customers come from urban areas in Southern Finland.
  • Takkari Club customers travel up to 80 kilometres to attend a club evening.
  • The motorway from the capital region passes close to the Mallusjoki region, and it makes the trip fluent for the capital customers.
  • The Mallusjoki Rural Event Industry Ecosystem promotes rural-urban interaction and the flow of people from urban to rural areas through Takkari Club activities.

QED - Quod erat demonstrandum