This year, the Mallusjoki Summer Festival - Takinkääntöviikko - is being used as an innovation platform for the Rural Event Industry.

The platform provides a test-bed for real-life experiments and a relaxed environment for a multi-actor approach to promote interaction with stakeholders and ecosystem players who come to the festival from both rural and urban areas.

The PoliRuralPlus Mallusjoki pilot team has four areas of focus during the festival:

  • Mallusjoki Village House premises for rural events - the team will monitor and evaluate how the improvements which have implemented to the venue will affect guests and artists.
  • Mallusjoki event guests' feedback on the event - the team will sense the guests' reactions to understand better the "Moments of Truth"
  • Mallusjoki community members and volunteers' feedback on the event - the team will discuss on building community sense through volunteer work.
  • Rural Event Industry Ecosystem - the team will communicate about the ecosystem and invite new members to join in.

Takinkääntöviikko

24-26 July 2024

Soon the wait will be over and the world's best summer festival, Mallusjoki Takinkääntöviikko, will offer us great summer music nights in an idyllic rural setting on 24-26 July 2024! This year we'll be celebrating for three days from Wednesday to Friday and with even more energy!
Doors open at 6 pm and the music, food, drink and atmosphere will go on until late into the night. What's even more special is that these festivals are free for everyone.

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