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The Spirit of Mallusjoki

Brand and Development Strategy for a Sustainable Rural Events Ecosystem

17 de noviembre de 2025 • Avoin Ry, Otso Valta, illustration Tuula Cox

What makes a small village feel big? In Mallusjoki, the answer is a living brand rooted in nature, culture, and participation. “The Spirit of Mallusjoki” branding strategy based on Go Mallusjoki! Ide

Harvest of Ideas

A Seasonal Visitor Journey for Mallusjoki

17 de noviembre de 2025 • Avoin Ry, Otso Valta, illustration by Tuula Cox

How do you turn 39 grassroots ideas into a seamless, year-round experience pathway that draws people back to Mallusjoki again and again? The Go Mallusjoki! Ideathon (24 July 2025) did exactly that by

Digitalisation of Cultural Heritage: Past, Present and Future Come Together in the Sierra and Mancha of Cuenca

Cultural heritage conveys and enhances the tangible and intangible assets of the past to better understand our present and future.

14 de noviembre de 2025 • Cristina Sierra López (ITECAM Centro Tecnológico Industrial de Castilla La Mancha)

What drives us to throw a coin into a fountain centuries after the Romans did it? Why do we still touch millenary stones to attract good luck? What superstitions lie behind some of our most everyday

Smart Forest Management: Connecting the Ecological Value of Forests with the Local Economy

Forest management can be efficient and sustainable, while also revitalizing the Sierra and Mancha Conquense by strengthening their local resources.

4 de noviembre de 2025 • Cristina Sierra López (ITECAM Centro Tecnológico Industrial de Castilla La Mancha)

There are few things more comforting than a long, restorative walk through the forest. The crunch of fallen leaves underfoot almost instantly replaces the deafening noise we coexist with every day. A

Go Mallusjoki! Ideathon brought people together in July 2025

Co-developing local event industry during the Mallusjoki Summer Festival 2025

29 de octubre de 2025 • Avoin Ry, Tuula Cox

Avoin Ry organized Go Mallusjoki! 24.7.2025 in Mallusjoki, Finland. The goal of the event was to collectively create new ways to market local events and support communal development, as well as provi

How to Promote Smart Rural Tourism in the Sierra and Mancha Conquense

Advanced technologies to rediscover paradise in the province of Cuenca

11 de octubre de 2025 • Cristina Sierra López (ITECAM Centro Tecnológico Industrial de Castilla La Mancha)

Take a few peaceful moments to travel—at least in your mind—to a place where tranquility fills the air. Let your imagination drift to that perfect setting where you’d love to spend a few restful days

Smart Agritourism Challenge launches in Chalkida: two days of ideas, tech, and teamwork for rural tourism

Hackathon-style event brings producers, tourism professionals, students, and developers together to prototype solutions at the intersection of agrifood, tourism, and technology.

26 de septiembre de 2025 • Chrisa Mpoza, OpenFarm (Open Call Winner for Pilot 3 - Central Greece Region)

Chalkida, 27–28 September 2025 — The Smart Agritourism Challenge is coming to the Euboea Chamber of Commerce (12 Eleftheriou Venizelou, Chalkida) for a two-day, hybrid event designed to spark practic

Beyond the numbers – how statistics help us listen to our communities

To promote sustainable regional development and strengthen data-driven decision-making, Vidzeme Planning Region (VPR) continues to develop a regional development monitoring system framework within th