The INCO project aims to bridge the gap between rural producers and urban consumers by creating an AI e-commerce model that promotes the Mediterranean diet, ensures traceability, reduces environmental impact, and empowers farmers
This initiative highlights the broader importance of intelligent consumption in today’s society: aligning individual choices with collective goals of health, sustainability, and fairness. Some of the major focus of the project is to create a focus toward seasonal, local, and ethically produced goods, where consumers contribute to reducing waste, lowering environmental impacts, and strengthening resilient food systems. Here, digital technologies play a transformative role, ensuring transparency through traceability, offering personalized recommendations through AI, and creating more efficient, sustainable supply chains. At the same time, they empower both consumers and producers, building direct and informed connections that foster a culture of conscious, sustainable consumption.
